With the growing diversity in devices used to access the Internet, the most challenging aspect of website development is building a website that works in perfect unison with all the major operating systems and devices. If your website looks great on desktop systems but looks oddly out of place on iPhones and Androids, you have a perfect recipe for disaster right in your hands, and the sooner you do something about it, the lesser will be the consequences.

Source : Thinkwithgoogle.com

With such far-ranging Internet audience in terms of the devices, it has become imperative for businesses trying to reach out to their customers via the web to adapt. The focus has to be narrowed and the stratagem has to be made even more comprehensive. Keeping in lieu the same, different terms have started bouncing around the walls lately. Responsive designs and made-for-mobile websites are now increasingly been heard since the focus is shifting more and more on addressing all types of devices.

Here is why you need a website that works well across multiple devices:

Mobile Users are Expanding by the Minute

You don’t need to be a marketing or digital guru to know this for a fact that Smartphones have invaded the market. There is no bar in terms of age or purchasing power, everybody is pursuing to own a Smartphone wherefrom they can work on the move, stay connected to friends, family and colleagues and so on. As a website owner, you thus have to make sure that your website, which recieves a heavy chunk of visits from mobile devices as it does from desktops, adapts itself well to the smaller screen sizes. If you aren’t entirely convinced, here are the figurative findings of the Smart Insights for your due consideration:

- One-fifth of total Google searches are made from mobile browsers
2013 witnessed more than 50% of local searches made from mobile browsers.
- More than 60% people have a good feedback to give about the brands that offer good mobile-browsing experience.
- Close to 30% people access their emails on their mobile phones.

Image Source : Google.co.uk/

User Experience Above Everything Else

Gloss and extravagance no more work in the manner you want them to. Everything boils down to how good or bad is the user experience with your website. And the biggest measure to the UX of your website is how compatible it is with different devices and how fast it loads on the user’s browser.

Ways to Ensure a Multiple-Device-Friendly Website

There are more than one highly potent ways for you to deliver a website that works fine across several devices:

- Build Responsive Web Designs

Go for responsive web designs that ensure optimized website experience, irrespective of the screen size or operating system of the end users, the touch screen feature should work compatibly with the website and users should find your site more accessible and shareable.

- Build a Separate Mobile Website

Building separate mobile sites has also been a practice often followed by brands. Via this approach, the browser is responsible for detecting if the user is accessing web from a mobile device. If yes, they are redirected to the mobile version.

- Go for Dynamic Serving

You can also create a website that works across several devices by using dynamic serving. Here, your website has the same URL on different websites, but the HTML differs. Again, webserver detects the device type and accordingly, it sends across a custom page. So, you can have a website that displays finely on Smartphones, desktops, TV sets and so on. All that is needed is a little code customization by a coding expert.

How Baines and Ernst Serves to be The Most Perfect Example

Baines and Ernst is a seasoned player in the debt industry, having been in the reckoning from close to 2 decades now. They already had a widespread online presence to represent their brand to a wide band of audience but they were yet to take the plunge into mobile Internet till late 2011. This is the period when they woke up to the growing popularity of mobile phones and and the fact that the popularity was here to stay. Of course, the realization came via their Google Analytics report that suggested that a large portion of their users came from the mobile devices.

By the mid of 2012, Baines and Ernst launched their mobile-optimized site and they did see the results fairly improving. Yet, there was a constant tab kept on the user feedback and the incoming numbers. With the financial products involved a lot of intricacy, they needed their website to cut through all platforms, display information with equal ease on all devices, and yet not flood their users with too much.

This is when they embraced responsive web design, as it gave them a way to present their information to the customer in a way that it becomes accessible and visible across any screen, without them having to go to a separate mobile version of the website. The RWD approach has helped Baines and Ernst get rid of the hassles associated with managing multiple sites and yet have a website that offers equally good experience to users, irrespective of what device they are on. They experienced more than 10% growth in pages browsed per visit and the duration of visits from mobiles went up as high a 30%. but the most encouraging stat for the enterprise is the 51% increase in mobile conversion since their responsive web design made its foray.

Wrapping Up

The importance of making your website compatible across multiple devices cannot be overstated. And once you have got a solid slant towards this endeavor, make sure you are making all the right moves.

(Are you finding our posts interesting for a while. Subscribe Now! And we will keep you updated with latest updates. And if you need any assistance with your PSD to responsive WordPress theme, talk to our WordPress  developers today!)

Joomla to WordPress Conversion- A time-tested method of enhancing website usability

With technology undergoing constant upgradations every year, it has become quite essential for people to build websites that have the caliber of grabbing the attention of target audience. Website being the best way of interacting with your audience expects you to pay special attention to creating one that is efficient and fully-functional. If you’re running your own Joomla powered website then a theme migration from Joomla to WordPress can serve as a brilliant means of empowering your site with innovative features and functions. In this blog, I’ve focused on boosting the performance of a Joomla website by switching its theme to WordPress.

Joomla to WordPress ConversionWordPress is a globally accepted open source content management system(CMS)

Today, WordPress is considered as one of the widely used and recommended open source content management systems across the globe. The cost-efficiency of WordPress has made it an ideal choice of small and big business owners who’re looking for creating a unique niche in the world of business. When you choose to convert Joomla to WordPress theme for your site, you get the opportunity of enjoying a range of benefits that allow you to build a remarkable market reputation.

Complete freedom to decide the look and feel of website

Theme migration from Joomla to WordPress renders you complete freedom of deciding the visual feel and the overall functionality of your website. Whether it’s about the design, layout or the functionality, this website theme conversion helps you connect with your target audience on an immediate basis. In this way, you can achieve a completely unique stature for your online portal.

Scope of website customization is endless

Easy website customization has always been the prime concern of every individual who seeks to attain a unique niche over the World Wide Web. Transforming Joomla theme into WordPress enables you to avail the flexibility of customizing the website in any manner you want. With an endless scope of customization,you can easily incorporate plugins that will allow you to make tweaks to the site’s original functionality. In addition to this, you can even enrich your website with modules that would make room for improvements in the site’s content, layout, functionality etc.

Search engines simply love WordPress

Search engine ranking is a key parameter that decides the success or failure of a website. Unlike in the case of a Joomla powered website, a site that has a WordPress theme is much more friendly with all popular search engines. By modifying the Joomla theme to WordPress, you can equip your site with search engine friendly features. Your all-new WordPress website will thus rank higher on all the topmost search engine results pages and get noticed by a wide majority of related audience.

Multi-website management via a single admin panel

Nowadays, it’s quite common for individuals to operate multiple websites. Migration from Joomla to WordPress is an effective way of managing multiple websites using a single administrative panel. Since all these websites are independent of each other, you need not worry about operating separate admin panels for each of them.

Considering all the aforementioned pros of Joomla to WordPress conversion, it won’t be wrong to say that a website which has been upgraded to WordPress theme is definitely capable of turning maximum eye balls. So, go ahead and opt for this website theme conversion to build an online presence that’s both authentic as well as ever-lasting.

Lift-up Your WordPress Site with Plugin Development

Plugins are a major part of a WordPress site. They are the reasons of its popularity, its functionality, and its rock-solid performance. They help you to perk up your online visibility and helps you extend the capability of your website to meet the diverse needs of online audience. Whereas themes revamp the look of your website, plugins channelises the way they should work. With plugins you can do anything such as customize your post types, add tables to your database to track the popularity of your content, enhance SEO capabilities, link your content with the social media platforms and more.

Wordpress Plugin Development Service

It would be good if more and more people will start using WordPress plugins by taking the help of WordPress plugin development service, this way they will be able to come up with a website that their users are actually interested in. And, in this article we will discuss the importance of plugin development and benefits you get when you add plugins to your WordPress site.

1. Plugins Bring Functionality to Your Website

As an additional software code, a plugin can be easily added to your website within your admin area and thus help you bring extra functionality such as getting blog statistics, search engine optimisation, and when things go wrong, it will help you to raise the quality bar of your website. So, from a simplest tweak to a drastic makeover, a plugin is all you need to promote your website.

2. Plugins Spruce up the Look of Your Website

When a website has been built, you proceed to revamp the overall look and feel of your website. Here, at this time when the role of plugins comes to the scene. These plugins will help you enhance the appearance of your website. You can integrate pictures, videos, background music extra with the help of some specific plugins such as Tubepress, Contus Video Gallery, Faster Image Insert, Photo Gallery etc. There are also certain plugins that help you conduct day-to-day activities of your website such as BackupBuddy, WordPress SEO by Yoast, Akismet and more.

Since, it’s quite difficult to monitor each and activity of your website, plugins can automatically track the working on your website and inform you whenever the need arises.

3. Plugins Let You Share Your Content Easily

Plugins are a great way of sharing your posts or content to a wider range of audience by integrating your website to social media platforms such as Facebook, Twitter, Linkedin, Google+ and more. Users can subscribe to your website and provide comments and suggestions. There are certain plugins that provide statistics and review ratings of your content. By sharing your content and inviting them to leave their precious comments on your post helps you develop a positive relationship with your readers and thus help your website grow.

4. Plugins Enhance Security

Plugins work wonderfully when it comes to providing high-end security to your website. They help your website to remain protected against security threats or malware attacks, thus keep your website safe. There are some great plugins such as Better WP Security, Ultimate Security Checker, BackUpWp etc., that help you fix the weak spots of the website and prepared it against security hacks.


WordPress as a most popular CMS of the world has myriads of plugins to offer. Plugins motivate your website by increasing its functionalities and make it more engaging and dynamic.

What makes WordPress a viable CMS choice?

Online presence plays an imperative role for almost every business, whether you are using it to promote your products and services or want to boost your online fan following by sharing your thoughts via a blog.

There are plethora of content management systems available out there that allows site owners to conveniently handle their site content, features and functions. Many developers recommend a platform with which they are most familiar and comfortable without even realizing the needs and objectives of the website. Understanding and knowing a platform that would be ideal for your project will help you save both time and money.

Drupal to WordPress ConversionTo say that WordPress is a great content management system would be too mainstream, but, it has to be said that it has been beautifully blossomed into an open source CMS from a blogging platform. And by observing Google trends, it has been depicted that WP tops the chart and is quite popular among the people across the globe.

Whilst there is an intense competition between the available CMS, every platform has certain benefits over the other. The utile features of this CMS have encouraged individuals to head towards WP sites. If we consider top 1 million websites that are using a CMS, it can be observed that WP covers around 14% of the sites while Drupal has only 1.3% sites. This difference creates a big question about the success of the Drupal sites, and this is why people are looking out for significant ways to convert Drupal to WordPress to ensure their online success. There are numerous beneficial features of WordPress that has made it an optimal choice among the web masters.

Let’s have a look at its certain features that make WordPress a preferred choice over Drupal.

WP offers convenience at its best –

WP allows its users to control their site from the dashboard itself, it is very simple to use and quite similar to other free blogging systems. It also facilitates certain built-in features for SEO and blogging, thus, you can control and customize every bit of your site with ease.

Whereas, Drupal offers innumerable features but all of them are required to be customized and it is quite hard for a beginner to understand and work with the Drupal features (as they are a bit confusing).

Get myriads of plugins and themes with easier customization in WP

There is no dearth of WordPress plugins and themes, you can get a plethora of options (including both free and premium). There are over 32,900 plugins and over 2,600 themes in WP and more than 15,500 modules and over 1,200 themes in Drupal, these numbers clearly dictate that since, WP offers more options it would provide more added benefits comparatively. Moreover, most of the available WP themes and plugins facilitate users to customize the then as and when desired.

Massive WordPress community support -

WordPress being a popular platform possesses a giant community support (featuring tech savvy individuals, highly experienced developers and more) that allows its users to easily learn WP, as, users can conveniently interact with the community over the Internet via forums, blogs, etc. However, Drupal is not tough to use, but it’s actually hard to learn how to use.

 Bottom Line:

Observing the astounding features of WordPress, it can be said that WordPress sites can ensure superior online presence. Hence, creating an effective WP site and optimizing it under absolute professional guidance would be a great investment and will worth well in future.

Why the Switch from WordPress.com to WordPress.org is Highly Recommended

The sleek features of WordPress convince us effortlessly into believing that when creating engaging, big-scale and pitched-for-perfection websites is on the agenda, WordPress is the natural choice. But then, thee are questions that accompany the same. No, they have nothing to do with doubts, rather, these questions arise in regards to what variation of WordPress should you be using for your website.

So we have:

WordPress.com: For the folks who want want a free blog and don’t care if they have no customization capabilities on it, WordPress.com is most perfect.

WordPress.org: For those who wish to be known as publishers, rather than simply bloggers, WordPress.org is a perfect launchpad, so to speak.

Why WordPress.com is Not for the Publishers

You Wake up One Fine Morning, and it’s Gone!

To begin with, you have absolutely no right on your blog if it’s on WordPress.com. You can lose your blog at any moment, as and when WordPress decides to terminate it. And they don’t have to branch out of their rules to do so, because it is stated in their Terms and Conditions which is a must-read. Since your blog isn’t really yours, they sure as hell have all the freedom in the world to do whatsoever they please with it.

The Unsolicited Advertisements

Before you jump the gun, I am not talking about adsense or the other zillion ad networks here. Rather, I am referring to the online advertisements that appear on your website and can’t be either removed by you, or placed at a desired location. These ads bog down the visual appeal of your website and thus hamper the user experience as well. What;s worse? They don’t earn a penny for you. WordPress.com displays them to fill their own pockets. Again, they are providing you a free service, and that singularly justifies all.

You Cannot Display Adsense or Ads from Any Other Network on the .com Version

As iterated before, it is not your blog. Only WordPress reserves the right to display ads on your blog and you cannot embed the ads from any ad network to your blog.

Now, for any website owner, ads constitute a serious source of revenue from the blog. Unless you are running a business website that is advertising your services, you need ads to get returns for your investment and efforts. And when you you buy a domain name and host your website on WordPress.org, you own your website. Now, whether you wish to put on ads from Google Adsense or from Buy Sell ads, you are the one making decisions here, and implementing them at will.

Brand Recognition Doesn’t come with WordPress.com Appended to the Domain Name

Let’s say you indeed are running a business website that does not need ads to support it. All you are doing is selling your content writing services. Now, if your website has a domain www.xyzwriting.wordpress.com instead of what ideally should be www.xyzwritng.com, you are already sending across a message to your potential clients that you don’t have the money to own even a domain name. How, under such a scenario, are you expected to hire writers to provide writing services. Even with those websites that run on ads, the brand value is lost when you need to drag wordpress.com around. And then you will have those unsolicited ads from wordpress.com, and you already are heading south.


When you can’t dictate the way your website appears and functions, it defeats the whole purpose of having one. To begin with, you don’t have many options in the form of WordPress themes you wish to use for your website. You have to be content with the limited number of themes which may not go down well with your business. Then, you can’t really make any theme customizations or tweak the CSS files if and when you want to. But the biggest case against having your site on the WordPress sub-domain is that you can’t install plugin. And that is alone worth the price of departure.

With the .org version however, WordPress theme customization is one of the major incentives that can really put your business on track, since you can inject the features of your choice and reject the ones you find redundant.

Have you already made a switch? What were the reasons apart from the afore-mentioned ones that convinced you to go for it. Do tell us in the comment section below