Tricks to Increase Target Traffic to your WordPress Website

Almost every website is developed keeping in mind the benefits it will have in the long-run for the company. There are a lot of expectations when a brand invests into website development. There are many kinds of platforms and CMSes which can be utilized to create a website.

One of the most popular Content Management Systems is definitely WordPress.

Most of the business owners choose WordPress website development because of the many benefits it has. Ease of use and hassle-free dashboard handling are just two pros of using WordPress over other CMSes. There are countless other benefits of using WordPress like strong SEO and amazing blogging platform.

Tips to bring target traffic to your WordPress website are:

Let’s get started with some really amazing tips that will help you build audience.

You can get professional services from WordPress website development company also, if you are not well-versed with these techniques.

1. High-quality organic traffic with SEO:

If you want to reach the potential customers of your business to your website, it is a good idea to put efforts into bringing organic traffic with:

1. On-site SEO strategies
2. Off-site SEO methods

Reach more people across the world who would be genuinely interested in your business and thus, you can easily enhance the user engagement and interaction on your website.

2. Keep it Social and Shareable!

  • Increase the reach by making your content on WordPress website shareable on social media platforms.
  • Keep posting on Facebook and Twitter etc. to show your presence and link back to the website. Be consistent.

3. Content is the king: Don’t forget Blogging!

  • Blogs on your WordPress website are obviously to be paid attention to.
  • Guest blogging on related websites will bring back targeted traffic to your website.
  • Be consistent and regular when you are posting blogs on your website.

4. Connect personally with exclusive offers:

Your website visitor gave you the most valuable thing- his/ her email address! It’s in your hands to use it to your benefit and get more traffic who genuinely showed their interest.

  • Use MailChimp that is an ultimate tool to send personalized emails to your subscribers.
  • Email stuff that looks exclusive for your subs. Discounts and Sales will definitely bring more traffic.

5. Convert leads by adding more videos:

  • Videos are definitely more addictive than banner ads. If used wisely, can increase traffic upto 200%.
  • To engage the users and interact with them to a genuine level, videos are a must.
  • People tend to connect with the videos and search for sources where they can find more.

6. Boost your WordPress website speed right away!

  • A WordPress website can easily become slow to load if there are obsolete plugins in the website.
  • Have you ever thought of getting rid of the old and obsolete plugins and other elements in your website?
  • It’s high time because most of the shoppers won’t return to slow loading websites.

7. Insight into traffic with Analytic:

Google Analytic is a great tool to check with the WordPress website performance every now and then.

  • You get to know about the traffic sources of your WordPress website.
  • Think of new strategies based on the performance.

8. Increase website search rank with backlinking:

There are a few rules which should be followed while backlinking:

  • Backlink to authoritative websites only. Don’t use unknown websites.
  • Interlink the articles of your own website so that the search engine rank can be boosted.

To conclude:

It is possible by bring a lot of laser target traffic to your WordPress website. The traffic should always be targeted so as to decrease the bounce rate of any website.

Tips To Customize Your WP Navigation Menu

The WordPress navigation menu is a source by which the visitors steer their way through the website. In order to avail premium responsiveness and ease of usage, the navigation should be simple and sharp. Along with the navigation being smooth and self-explanatory, it should also look amazing.

This article will feature some of the easiest and tried and tested ways of customizing a WordPress navigation theme. These methods offer a variety of options to achieve an awe inspiring design for WordPress theme development that keeps the users engaged.

Basically, there are three ways of customizing the navigation menu, which are

Using A Plugin : Plugins have always proven to be the easiest way to perform simple to complex tasks concerned with WordPress. WordPress features some daunting plugins for optimizing the navigation menu.

Using customization options within the WordPress theme : Every WordPress theme comes with some options for customizing the navigation menu. With some tweaks, one can create wonderful menus.

Manually coding with CSS : The last way to get custom navigation menu is by coding the CSS classes and adding it up in the theme.

Using WordPress Navigation Menu Plugins

1) Admin Menu Editor

This navigation menu customization plugin is quite popular among the WordPress theme development personnel as well as general WordPress users. The plugin features all necessary options for WordPress website owners and bloggers to manage the navigation function of their website. The Admin Menu Editor makes it easier to change

  • Menu titles
  • URL
  • CSS classes
  • Menu items
  • Sub-menus

All these functions are generally performed with the help of drag and drop facility. This makes it easier even for some one who is not good with coding to make relevant changes in the website.

2) Custom Menu Wizard

The Custom Menu Wizard WordPress plugin targets the creation of a navigation menu that is visually as well as functionally amazing. The plugin divides the navigation menu into a tree based system to display the pages.

3) Suppamenu

This is a simple yet effective plugin for customizing the WordPress menu. The plugin features 10 pre-installed themes & search options, custom logos and much more. You can easily change backgrounds, colors, icons & other styles.

Customizing From The Theme Menu Options

Every premium WordPress theme comes with some basic option for customization. Generally, a theme may include upto three menus for navigation and some customization options. In order to customize the design, a menu has to be created in the WordPress admin panel.

In the admin dashboard, select the theme menu and click on options. Now select the navigation tabs from the dropdown list. Here, one can see alternates for navigation menu as well as option to customize every function.

Here, you can specify how you want to present the data to the visitors.

Manually Coding With CSS

One of the trending ways of optimizing the navigation menu for WordPress website is with Cascading Style Sheets (CSS). This method is used to modify the navigation menu manually. The CSS classes are used within WordPress and added to the WordPress menu items.

From the WordPress dashboard, click on Appearance >> Menus. In the top right of the screen, select the screen options menu. Now select the menu item you want to style and click on the related arrow. This will show you a new CSS field to add a class name. Here, you need to add the descriptive class name and save it.

Now, you can simply use custom CSS to change the font, background, size and anything else. Although this method takes time as compared to the ones mentioned above, styling the CSS manually enables to get you creative designs that fit your needs.

Conclusion

Along with being intuitive and simple, the navigation menu must be appealing. The menu styling determines the user experience of the WordPress website, so it should be well sorted out. Depending upon the theme and requirements, any of the methods mentioned above can be used to create a custom navigation menu.