How push notifications will help you reach your target audience?

Every blogger spends several hours in writing a new blog post and wishes that his content reaches the target audience. However, this thing doesn’t always happen. As there are thousands of websites live on the internet who are also competing to attract the same audience, it can sometimes be difficult for your content to reach the desired audience or stay at the forefront of people’s mind.

The best way to get in touch with your audience is by enabling the push notifications for your WP based blog or website. These notifications will keep your visitors updated about what’s new is offered on your site. By hiring a reputable WordPress developer, you can integrate this functionality into your WP based site or blog. You can send these notifications directly to the readers’ mobile phone and desktop.

By sending constant notifications, you can keep your readers aware that you have something new to share. These little reminders will drastically enhance your web traffic and will also lead to higher sales conversion rates. In this article, you will read about push notifications, their benefits and how you can enable them on your site or blog.

What are Push Notifications?

Push Notifications have been around for a long time. Earlier these were only limited to mobile apps, but after some technological advancements, it became possible to send push notifications from a WP based site directly to the reader’s mobile & desktop. You can opt for the customized WordPress website development in which you get an engaging platform that too at affordable prices.

You can notify your subscribers or users by sending a small message about the events occurring on the site, new posts, ongoing sales, deals and discounts. By rolling out constant notifications, you can stay in touch with your customers. These notifications act as a perfect marketing tool for eCommerce sites as they can easily attract the right amount of visitors towards their store.

What are the Benefits of Using Push Notifications?

- You can Directly Engage with your Target Audience

If you want more and more visitors to enable push notification service of your portal, then you must offer them something unique which they cannot find anywhere else. With push notification service you can roll out news, deals and discounts to your key audience. By this, you can quickly build a rapport among your customers or subscribers.

- Increase your Website Traffic

People only show interest in those things which they know about. You may have written something exceptional but if your target audience doesn’t know about it then how come they will visit your site. With push notification, you can overcome this issue and can quickly attract target audience towards your site. Regular reminders will ensure that your subscribers don’t forget about you.

- Enhance your Sales

Push notifications are not limited to promoting new blog posts. If you are running a WP based eStore, then you can use this push notification system to promote new products, deals, discounts and offers. You can roll out news about ongoing sales or promotional activities running on your site.

How to Create Push Notifications for your WordPress based Site

Just like rest of the features, Push Notifications are also very easy to setup in WP. You can download a plugin which will help you enable this functionality on your site. There are plenty of plugins available in WP directory that offer this service, and they all work in a similar way. Once you install and setup up a push notification plugin, the people visiting your site will get a prompt message about enabling the push notifications.

Given below are the widely used push notification plugins which you can download directly from the WP store.

  • OneSignal
  • PushUp Notifications
  • Chrome Push Notifications
  • PushCrew4
  • PushAssist
  • PushEngage
  • PushWoosh

Conclusion

By activating push notification system on your WP powered site, you will be able to enjoy plenty of benefits. With push notifications, you can directly contact your customers and can easily share the new content and can also inform them about ongoing sales, deals, offers, etc. This engagement with your visitors will not only help you build great rapport but will also keep you connected with the loyal customers.

Ways To Faster Index Your Website For More Audience!

You have got a brilliant website ready, but there is no growth in the user data reported by Google Analytics. What could be the reason? Maybe, your website doesn’t top the list of search engine rankings.

Did you try doing anything about search engine ranking during WordPress web development beside using default features and adding few SEO plugins? Doing that will not be enough if you want to see the significant results. Indexing is the thing that you probably are missing on!

What is Indexing?

A search engine is nothing but a giant, sprawling index, a sort of database, which lists the websites that it knows. Once the search engines index a website, it probes in further to collect more information about it using bots.

Ways to better your website’s indexing:

Create an XML Sitemap

An XML Sitemap will give searching spiders a ‘layout’ of the pages on your site and how they are laid out or interconnected. You can use XML sitemaps to leave ‘directions’ for search crawlers to crawl your content easier and quicker.

Submit site Domain information to as many Search Engines as possible

The internet is a huge platform and search engines don’t automatically know everything. So when you design a new WP site, you have to inform the search engines about it. You can tell it to Google by creating an account and clicking on “Google Search Console” option available in your account. Add your website and Google will get to know about it.

Also, submit XML Sitemaps to Search Engines

Creating a sitemap was one thing and submitting it to search engines is another. They are closely related, but the later one helps more in getting your website indexed. Either submit it to Google or Bing. Both of these giants will help your website enough to get noticed by the users.

Create Backlinks

Backlinks direct people to your domain and site. With some ways a user can build backlinks, but the most useful is when someone uses your content as a reference in their posts, mentions your service. They are important because, with this, your website can get indexed without even submitting your sitemaps to search engines. As soon as a user enter his query, the search bots travel through their database to find significant content and gives it a higher rank.

Other ways to improve your website’s ranking:

- Add the RSS feed of your site to Feedburner to make it noticeable.
- Showcase your site on every popular social media channel by putting the URL in the ‘About section’ of the profile.
- Create content that’s worth sharing.

End-Note

Once your website goes live, it’s necessary that it’s being regularly indexed by all popular search engines. Along with plugins and other SEO practices, this is one of the most useful ways to get that sweet, sweet organic search traffic.

Believe that is is only the start. Once your website gets indexed, watch your traffic grow like never before.

WordPrax Initiative on Happy Conversion: HTML to WordPress- 25% off on First Order

WordPrax Ltd. has taken an initiative on high-quality conversion of HTML to WordPress at affordable prices. The company announced 25% discount on its HTML to WordPress conversion services on the first order. WordPrax understands the growing significance of creating custom solutions to cope with the ever-increasing competition in the online marketplace.

With a team of over 350+ WordPress developers, the company has been able to meet particular markup conversion needs of clients across the world. It has delivered more than 50,000 projects successfully, which speaks volumes about the company’s capability in offering quality conversion services.

One of the company’s spokespersons said, “We, at WordPrax Ltd., believe in providing our clients superior HTML to WordPress conversion within their budget that helps them meet the varying needs and preferences of customers.” He further added that the company makes sure to equip tried-and-tested methodologies and innovative techniques that assist in bringing more value to client’s website.

The WordPrax development team provide clients with a powerful and user-friendly backend that renders the clients the ability to have control over customizing their converted theme. WordPrax Ltd. strictly adheres to stringent quality standards and delivery deadlines which help to meet your business requisites excellently.

So, if you are a startup or seeking for HTML to WordPress conversion in a limited budget, then hiring WordPrax’s team of developers can provide you quality solutions at cost-effective rates.

About WordPrax Ltd.

WordPrax Ltd. holds more than ten years experience in HTML to WordPress conversion. The company is backed by 350+ developers, modern technologies and more, ensuring to deliver feature-rich WordPress website.

Best way to Backup WordPress Site

Web security is prone to many risks factors today. It is vulnerable to millions of users. So there is a great need to keep a backup of your WordPress website. From firewall solutions to scanning there are multiple things to learn and a lot to apply. So the best method to keep secured is to keep a humble backup.

If you’re under an impression that converting your website from PSD to WordPress theme is enough, then you’re mistaken. After converting your website into WordPress is only half the race won. To be 100% secured, it is crucial to backup your site.

Here is a short article illustrating you about how to maintain a backup of your WordPress site. Here are three reliable methods of backing up.

1. Host’s built-in Backups
2. Backing up with WordPress plugin.
3. Third Party off-site solutions

Host’s built-in Backups for your WordPress site

There are multiple hosts which offer the backup system in your plan, especially high end or managed WordPress host. The hosting giant hosting companies like WPEngine, Flywheel or Kinsta offer their clients a strong backup support.

Apart from this, managed WordPress hosts work with WordPress on the server level. It maintains backup much more efficiently than any other method. A generic host may still offer its users to use their backup systems.

Backing up with WordPress plugin

There are plenty of WordPress plugins which can be used for creating a backup of your WordPress website. Some are available free of cost while few are premium based. One of the best WordPress backup plugins is BackWpup. It is a comprehensive WordPress plugin with automatic scheduling comfort. It also helps the users to create different schedules about files and database.

One important thing to be noted here is that a backup cannot be a real backup if it is on the same server as the original. It is always better to maintain a backup on a different server to make sure that you may reinstall the files again in any worse situation.

Using plugins for backup gives peace of mind and free from headache of losing data. The downside of using plugins is that they are wasteful at times because restoration may require a developer, although it applies to any backup method.

Third Party off-site solutions

VaultPress is the major leader in the third party off-site solutions. The same organisation produces it which develops WordPress core. It offers great features to its users. It identifies in the background automatically and as per your requirement user can restore with a few simple clicks. It offers easy to review and threat fixation. It also provides FTP or SSH information and restores the backup automatically to your site.

The major advantages of using VaultPress are:

- VaultPress monitors backup activity in real-time.
- VaultPress keeps a regular check on susceptible files and suspicious changes with a simple button click.
- Restores Backups Automatically

The Perfect WordPress Solution

Now you must be thinking which backup method is the best? But I would suggest using a managed WordPress host to get automated backups. But using VaultPress is a good choice. This will offer you complete safety from threats. However, free backup plugins are also great options to use. They are 95% good to use. And once you start earning money, you can move to a premium solution.