In today’s world businesses expect a lot from the website development companies. They expect that their newly built website is attractive, feature rich, reliable, responsive, user friendly and also SEO friendly. Their expectations also rise as they believe WordPress will bring these many benefits to their site easily. Therefore, they go for PSD to WordPress conversion as with this process they can get all of these benefits easily. Actually in the world of CMS website development, PSD to WordPress is a highly search engine friendly format which develops an attractive, robust and user friendly website or blog.  When you convert PSD to WordPress you also have the freedom to completely customize the blog to meet all of your requirements. But there are many other simple SEO tips and tricks which you can employ while converting PSD into Responsive WordPress theme.

 If you are an expert developer, then you should know some SEO rules to make your responsive website SEO friendly during the PSD to WordPress theme conversion process itself. That means, search engine optimization can be achieved even when you are converting PSD to WordPress theme.  Search engines are now getting more smarter day by day and becoming more like a human being when it comes to ranking of the websites therefore website optimization has become highly important and it offers more opportunities to redefine your website for increased usability and better SEO.

Now we will discuss some of the standards which you need to follow being an expert front end or backend developer when you are doing your part in the website building process to improve the SEO.

In Place of Tables, Use CSS

This is one of the first tip which you should follow. You should use CSS rather than a table format in your website code as this structure improves the order of content elements on your page and it will also help you to place the content in the right and customized format as per your requirements instead of following a traditional fixed format. This will highly enhance your WordPress website SEO friendliness.

Learn and Understand How to use Header Tags and Other Style Elements

As all SEO executives work on this, being an expert WordPress developer you should also learn and understand the usage and significance of the Header Tags (H1, H2, h3 and more) and other <strong> tags. Also these headings tags must be used for unique contents which are not repeated anywhere. Just make sure that you don’t use these HTML tags on sidebars, footers, site-wise headings or any other place where you are going to use repeated content on many pages.

Use Appropriate Fonts

You should always use machine-readable fonts which is very important. Also using font-replacements like @font-face can also be a potential substitute. Otherwise you can also use an image to display the content but don’t forget to put the image in an image tag i.e. not using CSS with ALT content which describes most of the content written in the image.

Using Images

You should use CSS background for those images which have stylistic elements. Also you should use a regular image tag for other content elements which is displayed within a body of text and is unique to a page.  Do remember to add ALT tags to all of the images for better SEO.

Optimize Website Loading Speed

It has been seen that if there is a delay of more than 3 seconds in the website loading then almost 60% of the users abandon the site and go to the competitor’s site. Hence, a website page should load in 3 seconds. If you are a front-end developer, then you are not much responsible for all of the page’s load time i.e. whether it is fast or slow but you can still play a role in increasing its loading speed upto a certain extent. For this, you should consolidate CSS and JavaScript files and load JavaScript at the end of the page and create sprites which are very famous in CSS.

Make Content More Readable

You should avoid using content within <script> tag as it is not read by search engines hence results in not good SEO. Also avoid using dynamically loading content if it can be possible to do so.

Conclusion

We have just discussed how you can achieve SEO even while doing PSD to WordPress theme conversion. The above are some of the SEO driven tips and tricks which you as a front-end or back-end developer must know while doing PSD to WordPress theme conversion to improve your website’s ranking in the search engines results and to simplify the task of your SEO team tremendously.