Make a Headway with Expert WordPress Development Services

WordPress community is gigantic! The rate at which the use of WordPress is expanding at a very fast speed. WordPress is one of the most popular content management systems ever and it’s fame is bound to increase. There are latest versions of WordPress every few months and for the better! So, why would not the demand for WordPress theme customization services increase?

WordPress: The Powerhouse of Top-Notch Websites

The scenario is no different than what used to be when WordPress launched back in 2003 and the fact is that WordPress now powers 23% of the total websites being run on the whole web.

WordPress is the reason of bread and butter for many freelancer developers too. Yes, WordPress is one of those golden milestones of the IT world which continue to lighten up the world around them. WordPress is that one powerhouse that gives a platform to the developers around the globe. A stage is set to show the creativity and here comes the role of a designer and a WordPress developer. A stunning website is created by hiring an expert developer for WordPress customization services.

Why consider WordPress theme customization at first place?

Essentially, every business is unique and thus, deserves an equally unique website. Here is when the role of WordPress theme customization companies come in. So, if you are a blogger or an entrepreneur looking to create a website that rocks your floor, go for a reputed and trusted web company which offers highly competitive and result-oriented WordPress development services. Remember, Rome wasn’t built in a day!

It may seem to be an easy way out to settle for basic WordPress themes and not make any modifications in the theme. But, why you must Not do it-

1. Same WordPress themes are used by so many business owners and developers, do not follow the crowd.
2. If you think your business is valuable to you and is unique, you need to show it to your audience. Your website is the face of your brand.
3. Brand reputation and identity is the first thumb rule of the marketing and if your website can’t give your brand, an identity it deserves, it will be a complete failure.
4. Companies that render WordPress theme customization and WordPress development services are in abundance.

So, keeping the last point in view, there is no point in procrastinating in hiring a well-known CMMI Level 3 accredited web designing and development company for the best WordPress customization services.

When you choose some of the best web experts to handle your website from scratch, you voluntarily decide to keep your website in safe and expert hands! A strong team giving you back means you will have the best time ever getting your website created.

A company with a great portfolio means the developers and designers of a company are reliable and trustable. Mark these words- the company should be customer-focused and should be available to resolve any queries at the client-end.

WordPress Theme Options may soon turn good-for-nothing

When WordPress Theme options first came into existence, it was a thing of great pride and happiness for most of the WordPress users because it enables the WordPress users to change the Theme Settings and that too, without touching any CSS files or theme files. Even, there is no need of coding when you have Theme Options in hand.

For instance, the default theme of WordPress, that is Twenty Twelve, does not have a Theme Options menu, instead it uses the Theme Customizer option for WordPress theme customization, where in the users can live preview the changes made in the website before finalizing the changes. This is a great feature for WordPress Theme Customization.

This is indeed, a very helpful feature because it allows WordPress users to not risk the whole website and view what the website will look like after the changes are finalized. This is a holy grail for WordPress beginners or if ever, you would like to experiment with the theme modification for background colors, image placement etc.

Theme Options have options to modify the theme in these ways-

1. Layout
2. General
3. Fonts
4. Header
5. Sidebar
7. Footer
8. Pagination
9. Social

Other options are Advanced and Analytics. All the options in the Theme Options Menu are shown below in the image:

But, what is a thing of great surprise is that the Theme Options menu is losing it’s sheen and significance because of the very powerful and efficient Theme Customizer in WordPress to customize the themes. It allows users to live preview the website before finalising the changes made to the theme. The developers rendering WordPress web development services use this option as this is time-saving and saves any risk to the website.

Theme Customizer has been on the shelves from quite a while now. It was released in WordPress 3.4 and since then, the WordPress users have been using it for the options mentioned as:

  • Custom CSS
  • Image galleries
  • Layouts
  • Themes
  • Background colors
  • Custom text boxes
  • Plugin switches

There is no doubt that with the coming of the theme customizer, Theme Options Menu will become obsolete because of the reason that theme customizer provides almost same options to modify the themes as the Theme Options Menu and that too with much ease and no hassles.

Why would Theme Options will go Obsolete?

Theme Options will go obsolete because of many reasons.

First things first, even after downloading any modern, sophisticated theme in WordPress, Theme Options Menu seem to mark their existence in every other theme where it might not even be necessary. The best option, however, would be to go for WordPress web development services for best WordPress theme customization.

What would Theme Options do?

It would allow the designers, site admins and site owners to modify and customize the themes using easy Activate and Deactivate options. It was all easily done using no coding at the user-end.

Second reason, Theme Options would have a different menu in every site theme. It would certainly create problems.

How To Execute WordPress Customization?

WordPress is majorly coded in PHP, which makes it easy to customize as per the requirements of the website. With the help of a few custom plugins and assistance from WordPress customization services, you can shape your exclusive online identity. In this article, we will discuss some of the key steps to make the most out of the customization process.

In the era of cut-throat competition over the web, every business is trying to keep up with the emerging trends and sustain their customers. Many web technologies are utilized by the webmasters to create a bespoke online image. WordPress, being the most trusted open source content management systems, is known for enabling the developers to customize the platform to the granular level.

Analyze Your Theme

WordPress is the most reliable and preferred open source content management system. The platform has a flourishing community up its sleeves, given its immensely customizable nature. The WordPress content management system features a wide range of theme, from which an admin should choose the one that serves best for his business needs.

Use Custom Plugins

You can add unique features to your WordPress website with the help of custom plugins. For this, you can consult professional services who can provide you with the plugin developers. These plugins may be used for adding custom posts, transitions, managing the comment section and so on. Custom plugins can let you optimize the look and feel of your website within a few clicks. This will ensure that you serve your audience with a customized experience.

Keep The Appearance Clean And Sharp

A WordPress website which is sharp and looks trendy is able to attract more visitors and hence improve the search engine rankings. The developers must ensure that the final looks of the website are mesmerizing and feature interesting graphical elements. These kind of websites are able to fetch high traffic, given the enticing graphics and images they feature.

Your Website Should Speak For Your Objectives

This is is one of the key aspects which you should consider during a WordPress customization process. Customization does not mean that you lose your original organizational agendas. Rather, it should amplify the goals of your business and revamp your organizational image. So, you should ensure that the customization services are able to optimize the aesthetics of your WordPress website while sustaining the core interface.

If you follow these crucial aspects, you can be assured that you are able to feature the desirable elements in your WordPress website. By carefully undertaking the WordPress customization, which is possible only with the help of professional services, you can achieve what’s missing on your web portal and attract the maximum potential customers.

Apart from this, customization makes it possible to add the necessary modules to your website so that the admin may run multiple settings in the backend. By implementing the aspects mentioned above, your website gets a high traffic in return and you can flourish your online business with ease.

Hire Professional Developers To Enhance WP Customization

Designing a website which engages the visitor as soon as he lands on the homepage is perhaps what every web designer focus on achieving. When it comes to making use of an open source content management system, like WordPress, the real potential can be explored out there in the open.

With the advancement in web sphere, it is becoming clear that WordPress development services should be a crucial part of creating a competitive business website. With an interactive and user-friendly interface in mind, webmasters ensure that only the latest tools are used for creating an impeccable website.

The more a site is able to reach out the audience in a simple way, the better it is for the search engine rankings and visibility. To enhance the interaction of the visitors, customization is made as a part of the web development. This may include optimizing the aesthetics, adding a blog section, using interactive effects for navigation and much more.

When the WordPress theme customization is preferred by webmasters, they want to feature a blog section on their website. A blog helps a business in addressing the people in a casual way, keeping them updated about the latest news. Moreover, it becomes an effective place where people may interact with each other and share their personal experiences. This keeps the visitors engaged and boosts the brand reputation over the web.

Every website represents different motives of an online business. In order to ensure that the rightful tools are chosen for creating custom solutions, the hired WordPress developer should be able to design the template and its navigation as per the particular portal. Professional WordPress programmers are able to list down the expectations of the final product and hence work on it effectively.

Many web designers recommend getting assistance from a dedicated WordPress service provider to get the desired website. The skills and experience of an elite developer, who has experience over a wide range of projects and has the rightful knowledge of handling the complexities. As a result, it becomes important to hire WordPress resources for the best results.

Hiring professional WordPress development services helps in a better understanding of the CMS and accounts for discussing the profitable resources for web development. This is important to get the precise results which are in accordance with the needs of a business.

The need for a WordPress developer arise as soon as you consider WordPress customization. An expert is fundamentally required to revamp the business portal as per the standards of the web and make it available for users. A developer knows the nuts and bolts of the content management system and lets you run an effective website at all times.

In the cut-throat competition on the global web, customization has become necessary in order to make the website visibility over the search engine spectrum and rank higher. With the WordPress customization in place and a dedicated developer working on it, it can assure you that your website becomes a powerful business tool.

All you need to know about WordPress 4.7

The primary reason behind the popularity of WordPress content management system are the updates which they roll out on the regular basis. Usually, these updates include security patches, codes etc that help in making the WP-based website more stable, secure and functional. Recently, the WP introduced the latest version i.e WordPress 4.7 that comes loaded with some major changes.

The new version of WordPress is now available for download (manually) or else WP will automatically install it on your site. Along with this update, WordPress also came up with several new WordPress theme customization options and a default theme. This standard theme is available for both new and existing WordPress powered sites. Just like the old one, this new default theme can be personalized with widgets, navigation, social menus, logo, colors and much more.

Given below are some new features that come loaded in the latest WordPress 4.7:

All New Customization Experience

When it comes to customization, the entire process has been redone and setting up a new theme has become quite easier. Now the themes offer a placeholder content which appears when you will enter the customization mode. While using this mode, users will also come across the series of editing shortcuts that will appear on the left-hand side indicating what’s available for quick editing. Just click on the given options and start editing on the spot.

Video Headers

The WordPress 4.7 now allow videos to be used as the header media. Earlier the users can only add header image but in this new update, the site owners can also add videos coded in MP4 format or else they can also provide the link to a YouTube video. Make sure you have the ownership rights of the public videos which you will be uploading in the header.

Smart Menu Building

In most of the cases, people just have an idea for how they want to create a site before they have the actual content for their site. Now, when you would create navigation menus in WordPress, you can build new pages on the move. Whenever you would publish the changes, the new pages will be ready for you in the back end to add content to.

Custom CSS

In WordPress 4.7, you can quickly add custom CSS to your portal and get a live preview of what these changes will look like before making them permanent on your site. This new addition has proven to be more efficient than the older method which involved refreshing the page over and over again.

Some More Back End Tweaks

The latest WordPress version comes with some small backend tweaks like thumbnail previews of PDF files. So from now onwards the PDF’s will appear just like the images & videos in the media library. Moreover, new languages are added to the admin area of a site. As the company point outs, this step will come in handy if a diverse team is helping in managing a site and prefers different languages to the one the site is written in.

All you need to know about WordPress Templates

The WordPress content management system offers a systematic approach towards the development of websites. WP has a better and improved method for website design & development. The WP CMS comes loaded with several different tools and options that assist the developers in creating an efficient design for the business portals used by the smart entrepreneurs. WordPress has plenty of web development tools out of which every tool has its unique function that leads to complete development.

For instance, if you talk about the WP templates, they play a significant role in enhancing the outlook of the content published on your WP based site. With these templates, users can present their portal in a better manner. You can hire WordPress developer who will amalgamate the entire content with an apt template/theme and will provide you with a useful website that will surely take your business to greater heights.

What are WordPress templates?

The WordPress templates are functional with both PHP and CSS file format. The templates are designed in such a manner that they not only efficiently allocate the search of database content but also enable the theme potential showcased with the each & every layout of the web page. The systematic arrangement of various templates will result in a page order of the portal that attracts the masses towards to the website.

These templates are built by the designers who have a good amount of experience in providing fantastic WordPress template customization services. Templates are nothing but the arrangement of how a business firm puts up its proposal of selling products and services to its customers. The WP directory is full of free and paid templates, in case you want more enhanced and lucrative template design then you can opt for WordPress web development services. You can also take help of the internet in locating a reliable firm for your project.

These templates allow business organizations to experiment with the compilation of images, content and other media uploaded to the portal. You can also deploy multiple templates, amalgamate them together and can put them up on a single page of the website. Besides this, several efficient templates which you can purchase by paying a minimal amount. These paid themes display the content as per the latest provision laid out by the WP.

If you have a good budget for your web development project, then it will be good that you opt for the customized templates as you will get the template made as per your requirement. And if you have a tight budget then you can stick to free templates available in the WP directory. The WP is now able to recognize different sorts of theme files separately which is the primary reason perhaps these templates can be designed to a great extent.


With the support of WP templates, you can provide your portal with an amazing outlook that will undoubtedly keep your site ahead of your market competition.


With the growing diversity in devices used to access the Internet, the most challenging aspect of website development is building a website that works in perfect unison with all the major operating systems and devices. If your website looks great on desktop systems but looks oddly out of place on iPhones and Androids, you have a perfect recipe for disaster right in your hands, and the sooner you do something about it, the lesser will be the consequences.

Source :

With such far-ranging Internet audience in terms of the devices, it has become imperative for businesses trying to reach out to their customers via the web to adapt. The focus has to be narrowed and the stratagem has to be made even more comprehensive. Keeping in lieu the same, different terms have started bouncing around the walls lately. Responsive designs and made-for-mobile websites are now increasingly been heard since the focus is shifting more and more on addressing all types of devices.

Here is why you need a website that works well across multiple devices:

Mobile Users are Expanding by the Minute

You don’t need to be a marketing or digital guru to know this for a fact that Smartphones have invaded the market. There is no bar in terms of age or purchasing power, everybody is pursuing to own a Smartphone wherefrom they can work on the move, stay connected to friends, family and colleagues and so on. As a website owner, you thus have to make sure that your website, which recieves a heavy chunk of visits from mobile devices as it does from desktops, adapts itself well to the smaller screen sizes. If you aren’t entirely convinced, here are the figurative findings of the Smart Insights for your due consideration:

- One-fifth of total Google searches are made from mobile browsers
2013 witnessed more than 50% of local searches made from mobile browsers.
- More than 60% people have a good feedback to give about the brands that offer good mobile-browsing experience.
- Close to 30% people access their emails on their mobile phones.

Image Source :

User Experience Above Everything Else

Gloss and extravagance no more work in the manner you want them to. Everything boils down to how good or bad is the user experience with your website. And the biggest measure to the UX of your website is how compatible it is with different devices and how fast it loads on the user’s browser.

Ways to Ensure a Multiple-Device-Friendly Website

There are more than one highly potent ways for you to deliver a website that works fine across several devices:

- Build Responsive Web Designs

Go for responsive web designs that ensure optimized website experience, irrespective of the screen size or operating system of the end users, the touch screen feature should work compatibly with the website and users should find your site more accessible and shareable.

- Build a Separate Mobile Website

Building separate mobile sites has also been a practice often followed by brands. Via this approach, the browser is responsible for detecting if the user is accessing web from a mobile device. If yes, they are redirected to the mobile version.

- Go for Dynamic Serving

You can also create a website that works across several devices by using dynamic serving. Here, your website has the same URL on different websites, but the HTML differs. Again, webserver detects the device type and accordingly, it sends across a custom page. So, you can have a website that displays finely on Smartphones, desktops, TV sets and so on. All that is needed is a little code customization by a coding expert.

How Baines and Ernst Serves to be The Most Perfect Example

Baines and Ernst is a seasoned player in the debt industry, having been in the reckoning from close to 2 decades now. They already had a widespread online presence to represent their brand to a wide band of audience but they were yet to take the plunge into mobile Internet till late 2011. This is the period when they woke up to the growing popularity of mobile phones and and the fact that the popularity was here to stay. Of course, the realization came via their Google Analytics report that suggested that a large portion of their users came from the mobile devices.

By the mid of 2012, Baines and Ernst launched their mobile-optimized site and they did see the results fairly improving. Yet, there was a constant tab kept on the user feedback and the incoming numbers. With the financial products involved a lot of intricacy, they needed their website to cut through all platforms, display information with equal ease on all devices, and yet not flood their users with too much.

This is when they embraced responsive web design, as it gave them a way to present their information to the customer in a way that it becomes accessible and visible across any screen, without them having to go to a separate mobile version of the website. The RWD approach has helped Baines and Ernst get rid of the hassles associated with managing multiple sites and yet have a website that offers equally good experience to users, irrespective of what device they are on. They experienced more than 10% growth in pages browsed per visit and the duration of visits from mobiles went up as high a 30%. but the most encouraging stat for the enterprise is the 51% increase in mobile conversion since their responsive web design made its foray.

Wrapping Up

The importance of making your website compatible across multiple devices cannot be overstated. And once you have got a solid slant towards this endeavor, make sure you are making all the right moves.

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Testing Your Website on the Responsiveness Barometer

Giving websites an adrenaline short of relevance, responsiveness is the need of the hour – to put it in a manner most straightforward. You might have boiled your site with the most overwhelming visual elements and a very intuitive navigation structure, but if those features come in the way of how it’s compatible with a range of devices, you are obviously going astray with your approach. Now, when you ahead with investing in WordPress theme customization service, the service provider may take care of the factor, but on your end, there are some things you can perform as well.

And talking of responsiveness, it does involve a bunch of factors. It’s not just about the orientation of widgets and other layout elements on different devices, but also about how the content is presented the different screen sizes, and how easy or difficult it is to navigate through the website when it is being accessed on smaller screen sizes.

Owing to the varying facets, creating a responsive web design is an endeavor full of challenges – few bordering on insurmountability. And this necessitates a responsiveness testing environment so that you can be sure of what to add in a website and what to get rid of:

Devices and Platforms You Need to be Concerned About

The computer and Smartphone market is filled with devices of polar-opposite specifications and screen sizes. And thus, for a tester, it becomes quite a challenging task to test the site on each and every platform. And this is where you need to get a clear understanding of what your options are, which would be formed on the basis of what are the platforms that are funnelling maximum traffic to your website. A glance in the Google Analytics will give you a clear-eyed idea about the kind of devices and OS platforms that are most popular among the users who access your website. And then, you can go about making your website seamlessly responsive for them.

Many webmasters are under a fallacy that responsive website means mobile optimized websites. While it is true that making your website responsive means making it work in sync with the mobile platform and screen sizes, the underlying concept of responsiveness is larger and much beyond than that. When you are checking the analytics, you might observe that even from the desktop visits, there is a particular OS that is sending maximum traffic on your site. Thus, making sure that the features are added to your site by keeping this particular OS in mind will serve a great purpose.

What Should form The Core of your Testing Process

As iterated before, responsiveness of a website is defined by more than once crucial factors. But the top spot is occupied by the adaptability of your website to different screen sizes out there. Whether you go for custom WordPress development or a readymade theme, the challenges more or less remain the same. Your website is being accessed on laptops, desktops, Smartphones with large screens, Smartphones with relatively very small screens and more. So, you need ot be absolutely sure that your website appears more than just fine on the smallest of screens and that the content and images are presented in a manner that user doesn’t find it hard to view your website on their phones.

The transition made from a 17 inch screen to a much smaller iPhone or Android screen should be smooth. The clickable buttons on the site should be ideally placed so that users have enough space to click a button so that they don’t end up clicking the one next to it. Besides that, the loading speed is a decisive factor in determining how responsive or how not-so-responsive a website is. Compress the CSS and JavaScript in a way that they don’t affect the loading speed negatively.

Inject Certainty

Regardless of the approach you are implementing you need to draw maximum confidence from it, and execute with a maximum degree of confidence. If you are not sure about a particular strategy, you just might fall short of the mark. Half-boiled approach is not likely to take you anywhere. And when it comes to testing your website’s responsiveness, anything less than thew best might as well prove to be the nasty burn for your prospects, and that is something you need to avoid at all possible costs.

A responsive website will bring credibility to the online face of your business. So, do not sweep the issues under the rug.

Fix WordPress Site’s Security Issues to Give Hackers an Impossibly Hard Time

The rich pleasures of setting up your shopping website on WordPress are known far and abound. Easily the best CMS around, WordPress has been gaining ground from its competitors thick and fast. And thus, you have either people urgently looking for existing WP themes, or resorting to HTML to WordPress theme conversion to transform their static website into a highly powerful and dynamic one.

WP themes security However, with any Internet property, security is always the chief concern. There are a host of highly skilled, yet maliciously intended coders who are looking for loopholes in the websites to gain a backdoor and spell doom for the site owners. With eCommerce websites, the threats are further elevated.

A website that falls short on the security front is least likely to inspire the users to buy from the website and enter their credit card details. The stakes on eCommerce websites are higher since users are meant to enter the confidential informational bits regarding their bank accounts, and thus, a secure site will give users an assurance that the information they enter is safe with you.

Now, as feature rich as WordPress is, there are always some dangers lurking around, owing to certain loopholes that may have crept in. Below, we throw light on some of the most-recommended measures you can take to augment the security of your WordPress website:

Use Secure Sockets Layer (SSL)

In the web realm, SSL is a famed concept, particularly among those dealing with Internet security technologies. In its bare bones, SSL encrypts your connections and data and makes them incomprehensible for the hackers to break into. Only the authorized users have the key to decrypt the data and read it. The whole communication channel is rendered unreadable for the illegitimate users, and thus, it proves to be very handy to boost the security standards of any website.

Go for a WordPress Theme that Inspires Confidence

There are hordes of WordPress themes out there. Some are premium while others are freely available. Are all good for your website? No. when you are in the process of choosing a theme for your website, you need to be absolutely sure that it is not one of those uploaded by hackers just to gain unauthorized access into the sites. There are many themes that are lying there in some corner of the WordPress repository and contain malware and malicious codes to help the theme builder to gain access to any website that uses the theme. Thus, before you install a theme, be absolutely certain that you read the reviews about it and pay attention to the rating awarded to it. The freely available themes can also be trusted, but when you let loose some cash on buying a premium theme, it further improves your chances of running a safer eCommerce website.

Tailor the .htaccess File

Modifying the .htaccess of your website against the security lapses and threats also comes handy to protect your website against anomalies. Many intruders right away attack on a website’s database by leveraging techniques like SQL injection, via which they can inject manipulative commands in the website. However, you can add some code snippets into your website’s .htaccess file. These snippets basically act as rules for accessing your website and filter the accesses based on IP addresses and URL requests.

Change the Defaults with Admin Logins

The biggest security lapse you can make is keeping the admin username as “admin”. Brute force attacks are the most common forms of security attacks on te Internet. This is the first name that hackers have to guess while attempting to break into your website. With only password left to intercept, you are already making their job half-accomplished.

Keep the Updates Rolling

If you haven’t received the memo yet, WordPress updates’ greatest incentive for your website is bolstered security. If your WordPress website’s update hasn’t seen the light of the day as yet, a danger is just lurking round the corner. It is not just to enhance the site’s performance in terms of its plugins and speed, but the upgrades of themes and plugins also inculcate newer algorithms against the newer attacks and viruses.

It’s not just eCommerce, but security lapses can prove to be nasty burns for any sort of website. So, be wise and start paying attention to the security aspect right from the get go.

Pitching Your eCommerce Website for Sterling Results

While the eCommerce industry is taking giant strides, what needs to be understood is that there no secret recipe to success if you are stepping into the big and bang world of eCommerce.

Getting more and more people buy the stuff you are selling is matter of concocting an ensemble of things, and in the most accurate measure so that there is no overdose or underdose. There is no denying the fact that on this date, more and more people are leaning towards online store to buy their preferred products, because it lets them scroll through the options and make purchases right from the comforts of their homes. Besides, the eCommerce websites give them the luxury of comparing different items, and contemplating on buying them at will. As opposed to the brick and mortar stores, they don’t have to go back and forth between different corridors or floors. Everything is right there for their consideration.

Be it as it may, we aren’t really focussing on the benefits of eCommerce business. What we intend to highlight is how you, as an online merchant, can leverage these benefits for the empowerment of your business and how you can glide past your competition which is only mounting up at a breakneck speed, so to speak.

Integrating Magento into WordPress

So, if you wish to make deeper and more powerful impact on the eCommerce realm, here are a bunch of things to be taken into consideration:

Target Your Customers Well

When a customer comes to your store to buy a specific product, you can’t attempt to pull his attention in different directions. What you instead need to do is draw the focus on the best offering you have from the product line the customer is seeking to buy. The customer psychology has to be understood well and it has to be the most decisive input to your eCommerce website development endeavor.

You need to make efforts to ensure that the customers keep coming back to your site, which can be facilitated by offering them a great user experience. More customers you retain, more stability you bring to your store.

Don’t Make it Robotic

If you have been led to believe that your eCommerce store should be strictly containing only the descriptions of the products and along with that some promotional information, you are most likely to be off the mark with your stratagem. It is important to make your website interesting and more interactive. There shouldn’t be just product specifications and features crowding your website with a thumbnail shot of the products. Having few flash banners (not the cheesy ones) some industry-relevant news and quality images of your product line will spice up things a little and create a not-so-robotic vibe.

Keep the Content Interactive

Interactiveness can not just be introduced through pictures and flashes, but content can go a long way in creating an interpersonal connect with your audience. Get creative and write the product features in an interesting manner. Educate your buyers so that they get bona fide reasons to invest with you.

Provide Live Support

Every once in a while your visitors would like to communicate with someone from your company, and if they can’t find Live Support, they just might navigate off to your competitors website. Customer support goes a long way in gaining customer confidence and proves to be a decisive factor in your customer-retention endeavor. Doubts might creep in at any time while scrolling your website, but if there is someone they can branch out to for help, that should serve you well.

Keep Track

It is not a rare scenario when a customer selects the products he or she wants to buy, adds them to the curt, and then leaves without hitting the purchase button. This affects your conversion rates. Install the Customer Follow Up 1.0’ Magento extension that sends an email to the customers who leave your website at the very last moment.

Market it Well

Online marketing can bring in the riches in abundance. And eCommerce websites need to be marketed with a greater degree of zeal since the competition is huge. Thus, you need to carefully chart out your marketing strategies in order to make an impact and maximize your reach to the farthest corners of the market. So, plan your marketing approach well in advance. Use different types of online marketing techniques.

Seek out social media platforms and perform social media marketing as this is one area that is going to bring in hordes of visitors and possible customers for you. Connect to your audience on Facebook, Twitter, Google Plus, LinkedIn and other platforms you deem fit for your website. And do not forget to include emails in your marketing plan, as email marketing can bring you results the likes of which seem unachievable by other techniques. Increase the list of your subscribers and make sure every time you launch a new product, your customers are notified about it in their inbox. Once your updates start getting delivered directly in the inbox of your target audience, you can expect large numbers to pour in.

While new trends will keep influencing your approach, there are eCommerce-website basics that you need to stay true to at all times. Reach the specialists at Wordprax for CMS site improvement necessities.